Develop the winning strategy
The impact of sports is truly remarkable and regardless of the season or year, there's always at least one major sporting event captivating the nation. From the thunderous roars of football stadiums and the sleek speedways of Formula 1 to the awe-inspiring feats of Olympic athleticism, sports have become an integral part of our lives. And now your brand can step into the arena.
By choosing to advertise OOH during major sporting events, your brand is not just making the right choice; it’s making a winning play.
So, to the question of Sport… Why?
The popularity of sports knows no bounds. Sporting tournaments have spent years, or even generations building a legacy of unique traits and forming an unwavering relationship with their loyal fans. All this hard work forms the foundation of their own DNA and identity. When brands connect themselves to these sporting events, they can borrow the events’ iconic traits and integrate them into their own brand identity.
84
of the UK watched sport on TV *
* BBC
OOH x Sporting Events
As we dive into the Question of Sport, our research looks to prove that OOH is an effective tool for branding and activation. Taking a glance back at two sporting occasions (Wimbledon and FIFA's Women's World Cup), we analyse the effects brands are rewarded with by aligning themselves with these events' iconic reputations. Brands are scoring big, becoming fan favourites, and influencing real time decisions.
77
of sports viewers notice brands surrounding sporting events